{"id":10178,"date":"2021-04-13T11:44:57","date_gmt":"2021-04-13T08:44:57","guid":{"rendered":"http:\/\/www.e-inon.gr\/creta\/?page_id=10178"},"modified":"2023-01-31T00:14:02","modified_gmt":"2023-01-30T22:14:02","slug":"%ce%bf%cf%81%ce%b3%ce%b1%ce%bd%ce%b9%cf%83%ce%bc%cf%8c%cf%82-%ce%b4%ce%b9%ce%b1%cf%87%ce%b5%ce%af%cf%81%ce%b9%cf%83%ce%b7%cf%82-%cf%84%ce%bf%cf%85%cf%81%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%bf%cf%8d-2","status":"publish","type":"post","link":"https:\/\/cretanbusiness.gr\/en\/%ce%bf%cf%81%ce%b3%ce%b1%ce%bd%ce%b9%cf%83%ce%bc%cf%8c%cf%82-%ce%b4%ce%b9%ce%b1%cf%87%ce%b5%ce%af%cf%81%ce%b9%cf%83%ce%b7%cf%82-%cf%84%ce%bf%cf%85%cf%81%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%bf%cf%8d-2\/","title":{"rendered":"\u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2  \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03a0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd"},"content":{"rendered":"<div class=\"wp-block-file\"><a id=\"wp-block-file--media-4b726aea-9fcc-4f10-b126-1d7219e0d643\" href=\"http:\/\/cretanbusiness.gr\/wp\/wp-content\/uploads\/2021\/04\/\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2-\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd-\u03a0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0391\u03a1\u03a7\u0395\u0399\u039f PDF<br>\u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2-\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2-\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd-\u03a0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd<\/a><\/div>\n\n\n\n<p><strong>\u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd 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\u03cc\u03c0\u03c9\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c4\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b2\u03b9\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03c0\u03b9\u03bc\u03ae\u03ba\u03c5\u03bd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5, \u03c0\u03c1\u03c9\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bc\u03b1\u03c2, \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03a1\u03b5\u03b8\u03cd\u03bc\u03bd\u03bf\u03c5, \u03c4\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03bf \u03ba. \u039c\u03b1\u03bd\u03ce\u03bb\u03b7\u03c2 \u03a4\u03c3\u03b1\u03ba\u03b1\u03bb\u03ac\u03ba\u03b7\u03c2 \u03a0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u0388\u03bd\u03c9\u03c3\u03b7\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd \u03a1\u03b5\u03b8\u03cd\u03bc\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u0393\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u0393\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03ad\u03b1\u03c2 \u0394\u03a3 \u03c4\u03b7\u03c2 \u03a0\u03b1\u03bd\u03b5\u03bb\u03bb\u03ae\u03bd\u03b9\u03b1\u03c2 \u039f\u03bc\u03bf\u03c3\u03c0\u03bf\u03bd\u03b4\u03af\u03b1\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd (\u03a0\u039f\u039e), \u03c3\u03b5 \u03c3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7 \u03c3\u03c4\u03bf \u039a\u03a1\u0397\u03a4\u03a9\u039d \u0395\u03a0\u0399\u03a7\u0395\u0399\u03a1\u0395\u0399\u039d.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u03a0\u03bf\u03b9\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u0399\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u0388\u03bd\u03c9\u03c3\u03b7\u03c2;<\/strong><br> \u039f \u03a3\u03cd\u03bb\u03bb\u03bf\u03b3\u03bf\u03c2 \u039e\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd \u039d\u03bf\u03bc\u03bf\u03cd \u03a1\u03b5\u03b8\u03cd\u03bc\u03bd\u03b7\u03c2, \u03b9\u03b4\u03c1\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf \u03c4\u03bf\u03c5 1979 \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ac\u03c3\u03c0\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd, \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b7\u03b8\u03b9\u03ba\u03ce\u03bd 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\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03bf\u03bc\u03bf\u03cd, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae 15.848 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03ba\u03bb\u03af\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd 30.442 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ce\u03bd \u03ba\u03bb\u03b9\u03bd\u03ce\u03bd. <br> \u0391\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03b9 \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2:<br> \u2022 \u03a0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b5\u03b9\u03c3\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ba\u03c5  \u03b2\u03b5\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc 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\u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5.<br> \u2022 \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bb\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2- \u03b5\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd \u03bd\u03bf\u03bc\u03ce\u03bd \u03c4\u03b7\u03c2 \u039a\u03c1\u03ae\u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03b1\u03bd\u03b5\u03bb\u03bb\u03b1\u03b4\u03b9\u03ba\u03ac. <br> \u2022 \u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd, \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03b5\u03af\u03b1, \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03b5\u03bb\u03ce\u03bd \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bb\u03bb\u03cc\u03b3\u03bf\u03c5.<br> \u2022 \u03a5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b5\u03bc\u03b9\u03bd\u03b1\u03c1\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03c9\u03bd \u03bc\u03b5\u03bb\u03ce\u03bd \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03b9\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<br> \u0393\u03b5\u03bd\u03b9\u03ba\u03ac \u03bd\u03bf\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bd\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae \u03c9\u03c6\u03ad\u03bb\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b1\u03b4\u03ad\u03bb\u03c6\u03c9\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2 \u03bc\u03b1\u03c2.<\/p>\n\n\n\n<p><strong>\u03a0\u03bf\u03b9\u03ad\u03c2 \u03bf\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03bf\u03bc\u03bf\u03cd \u03a1\u03b5\u03b8\u03cd\u03bc\u03bd\u03b7\u03c2;<\/strong><br> \u039b\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2, \u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03bc\u03ad\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03b7 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03c0\u03b7\u03b3\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd, \u03bf \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac\u03bd\u03b5 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03c3\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b5\u03bd\u03b5\u03c3\u03c4\u03ce\u03c4\u03b1, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 \u03c4\u03cc\u03c0\u03bf\u03c5. \u03a0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03b4\u03b5\u03bd \u03b1\u03b3\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u00ab\u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03bf\u03af\u00bb \u03c3\u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2.<br> \u0397 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03c0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b1\u03c2, \u03b7 \u03b3\u03b1\u03c3\u03c4\u03c1\u03bf\u03bd\u03bf\u03bc\u03af\u03b1, \u03b7 \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03b7\u03bd \u03cd\u03c0\u03b1\u03b9\u03b8\u03c1\u03bf, \u03b7 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c0\u03cc\u03bb\u03b7\u03c2, \u03c4\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03b1\u03c1\u03c7\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03bf\u03cd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae<br> \u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03bc\u03b1\u03c2:<br> I. \u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b1\u03c3\u03c6\u03b1\u03bb\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03b5\u03bd\u03cc\u03c2 \u03a1\u03b5\u03b8\u03cd\u03bc\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u00ab\u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf\u00bb. <br> II. \u0397 \u03ba\u03b1\u03b8\u03b9\u03ad\u03c1\u03c9\u03c3\u03b7 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u00abbranding\u00bb, \u03bc\u03b5 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, slogan, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf. <br> III. \u03a4\u03bf \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03bd\u03ad\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd. \u0397 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03bf\u03c1\u03c6\u03ce\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03b5 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bc\u03b5 \u03b1\u03c0\u03ce\u03c4\u03b5\u03c1\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u03bd\u03b1 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