{"id":60653,"date":"2026-04-07T01:02:16","date_gmt":"2026-04-06T22:02:16","guid":{"rendered":"https:\/\/cretanbusiness.gr\/?p=60653"},"modified":"2026-04-07T01:02:18","modified_gmt":"2026-04-06T22:02:18","slug":"new-hospitality-commercial-strategy","status":"publish","type":"post","link":"https:\/\/cretanbusiness.gr\/en\/new-hospitality-commercial-strategy\/","title":{"rendered":"\u039d\u03ad\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2"},"content":{"rendered":"\n<p><em>[\u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2 1 \u03bb\u03b5\u03c0\u03c4\u03cc \u03ba\u03b1\u03b9 13 \u03b4\u03b5\u03c5\u03c4.]<\/em><\/p>\n\n\n\n<p class=\"has-drop-cap has-white-background-color has-background\">\u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03b7\u03c2 <strong>Ella Resorts<\/strong>&nbsp;\u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b5 \u03c3\u03c4\u03bf <strong>\u03a6\u03cc\u03c1\u03bf\u03c5\u03bc \u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b7\u03c2 HSMAI Region Europe<\/strong>, \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae\u03c2 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5. \u0397 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03ad\u03b4\u03c1\u03b9\u03bf \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03c9\u03bd, \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c0\u03bf\u03c5 \u03b7 <strong>Ella Resorts \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c4\u03bf \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c4\u03b7\u03c2 \u039a\u03c1\u03ae\u03c4\u03b7\u03c2<\/strong>, \u03cc\u03c0\u03bf\u03c5 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ad\u03c1\u03b3\u03b1 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03ad\u03c9\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ce\u03bd.&nbsp;<br><br>\u039f <strong>\u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 Ella Resorts, \u039a\u03ce\u03c3\u03c4\u03b1\u03c2 \u03a3\u03b9\u03b4\u03ad\u03c1\u03b7\u03c2<\/strong>, \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b5 \u03c3\u03c4\u03bf \u03c0\u03ac\u03bd\u03b5\u03bb <strong>\u00abRevPAR vs \u0388\u03c3\u03bf\u03b4\u03b1 \u03b1\u03bd\u03ac \u03a4\u03b5\u03c4\u03c1\u03b1\u03b3\u03c9\u03bd\u03b9\u03ba\u03cc \u039c\u03ad\u03c4\u03c1\u03bf\u00bb<\/strong>, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b9\u03bf \u03bf\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2. <strong>\u038c\u03c0\u03c9\u03c2 \u03c4\u03cc\u03bd\u03b9\u03c3\u03b5<\/strong>, \u03b7 \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 \u03c7\u03ce\u03c1\u03bf\u03c5, \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf\u03c5 \u03b5\u03bd\u03cc\u03c2 resort. \u0397 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af <strong>\u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03c5\u03bb\u03ce\u03bd\u03b1<\/strong>&nbsp;\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2&nbsp;\u03c4\u03b7\u03c2 Ella Resorts, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ad\u03c2, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b9\u03b8\u03ad\u03bc\u03b5\u03bd\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03cc\u03c0\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9.&nbsp;&nbsp;&nbsp;<br><br>\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03bf <strong>\u0393\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u0394\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u0395\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03a0\u03ac\u03bd\u03bf\u03c2 \u0391\u03bb\u03bc\u03c5\u03c1\u03ac\u03bd\u03c4\u03b7\u03c2<\/strong>, \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd <strong>\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2<\/strong>&nbsp;\u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf <strong>\u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03a3\u03c5\u03bc\u03b2\u03bf\u03cd\u03bb\u03b9\u03bf \u03c4\u03b7\u03c2 HSMAI Europe<\/strong>. \u0397 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03b7\u03c2 Ella Resorts \u03c9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac <strong>\u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c7\u03ac\u03c1\u03b1\u03be\u03ae<\/strong>&nbsp;\u03c4\u03bf\u03c5\u03c2.&nbsp;<br><br>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd <strong>Ella Resorts<\/strong>, \u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2. \u0391\u03bd\u03c4\u03b9\u03b8\u03ad\u03c4\u03c9\u03c2, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1, \u03c3\u03c4\u03b7 <strong>\u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc <\/strong>\u03c4\u03bf\u03c5 \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 <strong>\u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1<\/strong>. \u0397 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u039a\u03c1\u03ae\u03c4\u03b7 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c4\u03bf\u03c5 \u03bd\u03b7\u03c3\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 <strong>\u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1<\/strong>.&nbsp;<br><br>\u0397 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf \u03a6\u03cc\u03c1\u03bf\u03c5\u03bc \u03c4\u03b7\u03c2 HSMAI Region Europe \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 Ella Resorts \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd <strong>\u03c0\u03c1\u03ce\u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c4\u03c9\u03bd \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03c9\u03bd<\/strong>, \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2, \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03bc\u03b5 \u03c4\u03b7\u03bd \u039a\u03c1\u03ae\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[\u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2 1 \u03bb\u03b5\u03c0\u03c4\u03cc \u03ba\u03b1\u03b9 13 \u03b4\u03b5\u03c5\u03c4.] \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03b7\u03c2 Ella Resorts&nbsp;\u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b5 \u03c3\u03c4\u03bf \u03a6\u03cc\u03c1\u03bf\u03c5\u03bc \u0395\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b7\u03c2 HSMAI Region Europe, \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae\u03c2 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