Double Distinction for Bluegr Hotels & Resorts   

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At a time when the tourism industry faces unprecedented challenges in retaining and attracting talent, Bluegr Hotels & Resorts is redefining workplace culture standards in Greece. The company’s achievement of 2nd place in both Best Workplaces™ Hellas 2026 and Best Workplaces™ for Women, for the fourth and third consecutive years respectively, is not merely a moral reward; it is the validation of a sustainable economic model that places the “human” factor at the core of profitability and growth. With more than 600 employees supporting its vision, the Cretan company manages to maintain an impressive staff loyalty rate of 92%, a figure particularly remarkable for a highly seasonal sector.

The financial dimension of Bluegr’s strategy is reflected in the tangible enhancement of employee income through personal Excellence and Productivity bonuses—a move that led to a 20% increase in attracting new talent. At the same time, the company acts as a strong pillar of the local economy, as 80% of its executives and employees come from Crete. The commitment to equal representation is equally emphatic, with 50% of leadership positions held by women, a factor that aligns Bluegr with leading international standards of corporate governance and inclusion.

The findings of the Great Place to Work® survey underline the effectiveness of this approach, with overall satisfaction reaching 87%. Role clarity and understanding of the corporate strategy by 96% and 90% of employees respectively, testify to a management team that communicates with transparency and aims for shared success. Furthermore, through the Bluegr Academy, the company is implementing an ambitious educational plan amounting to 100 thousand euros for 2026, investing in mentoring and leadership development, thereby ensuring the continuous evolution of its people.

According to Victoria Michaelidou, Chief People & Culture Officer, excellence forms the foundation of their strategy, which is also sealed by the mammoth 5 million euro investment in the PHAROS project. This move in Crete combines modern logistics services with top-tier staff hospitality facilities, proving that Bluegr Hotels & Resorts does not just invest in theoretical values, but in infrastructure that substantially upgrades the daily lives of its people, shielding the resilience of the Cretan tourism product.