RevitUp.direct Hosts 6th Revenue MasterClass in Crete
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RevitUp.direct is strengthening a tradition that has become the leading professional event for Revenue Management, Digital Marketing and hotel technology in Greece – Cyprus and this year, it raises the bar even higher. The 6th Revenue MasterClass by RevitUp.direct will take place on Friday, 16 October 2026, at the Candia Maris Hotel in Heraklion, Crete, bringing together top tier executives and global technology providers in a gathering rarely seen in the regional hospitality market.
The event will feature major international players including Expedia Group, Google, HolidayCheck, IDeaS, PlusGrade, alongside industry leaders such as webhotelier | primalres, RoomPulse, Wallbid, and others. Their participation underscores the growing influence of RevitUp.direct as a central hub for commercial strategy and technological innovation in hospitality.
With the theme “Lookers to Bookers: Turning Data into Reservations,” the MasterClass will focus on pricing, data utilization, distribution, and the integration of technology into commercial decision making — areas that increasingly determine profitability for hotels in a competitive and rapidly evolving market.
A key speaker this year is Professor Dimitrios Buhalis of Bournemouth University, one of the world’s most influential academics in eTourism and Artificial Intelligence. His presence adds global academic weight and connects the Greek and Cypriot hospitality sectors with cutting edge international research and trends.
The MasterClass will also include specialized workshops, practical sessions, and extensive networking opportunities, concluding with the signature Cocktail & Buffet Networking Event. Participation is free and open to hotels and tourist accommodations, with the full agenda and registration details to be announced shortly.
RevitUp.direct is a leading provider of integrated Revenue Management and Digital Marketing solutions exclusively for the hospitality sector. With 35+ specialized professionals and over 20 years of experience, the company supports hotels and resorts in Greece and Cyprus in maximizing revenue, increasing direct bookings, and leveraging data driven strategies in an increasingly complex marketplace.
The 6th Revenue MasterClass reinforces RevitUp.direct’s role as a strategic partner for commercial growth and positions Crete as a rising hub for hospitality technology and innovation in the Eastern Mediterranean.
